Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Use Infographics to Get Leads From Your Website

How to Use Infographics to Get Leads From Your Website | Public Relations & Social Marketing Insight | Scoop.it

 Infographics can also be a helpful device to generate more leads.


Generally, the same rules apply here as for creating any effective visual content -- it serves as a conversion path as a result of shareability and informative nature. But what are the specifics there? What are the different ways to create the infographics that are going to generate leads?


We identified five of our favorite ways to go about doing that, and outlined them below....

Jeff Domansky's insight:

HubSpot shows how to use infographics to get more leads from your website.

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16 Easy Ways To Think Of Amazing Infographic Ideas

16 Easy Ways To Think Of Amazing Infographic Ideas | Public Relations & Social Marketing Insight | Scoop.it

By combining great visuals, great data, and great copy, they stimulate powerful learning centers in the brain, helping connect ideas much quicker than images or text alone.

 

So, how do you put them to work for you? Whether you’re a newb who’s never worked on one before or an OG who’s done it a million times, remember that all good infographics start with good infographic ideas.

 

I’ve sat through a couple thousand infographic brainstorms, and I know firsthand that coming up with a killer idea doesn’t always happen at will. So, to make things easier—and share some hard-earned knowledge—I’ve compiled a list of some of the more tried-and-true ways to come up with great infographic ideas, as well as a few examples to inspire you. I hope it helps your next brainstorm....


Via Ana Cristina Pratas
Jeff Domansky's insight:

Practical tips for better Infographics.

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Ten Free Infographic Templates Using PowerPoint

Ten Free Infographic Templates Using PowerPoint | Public Relations & Social Marketing Insight | Scoop.it

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.


The hard part, of course, is finding the time and resources to create these infographics.That's why we've created ten fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint....

Jeff Domansky's insight:

Design amazing infographics with nothing but powerpoint with Hubspot's free template: How to Create 10 Fabulous Infographics in PowerPoint. Free sign up required but useful.

Ted Perlmutter's curator insight, October 8, 2015 3:03 PM

Basic juxtapositions in artful colors, a good place to start in the program that all info architects love to hate.  #NECR2015

Jeff Domansky's curator insight, October 12, 2015 3:24 AM

Design amazing infographics with nothing but powerpoint with Hubspot's free template: How to Create 10 Fabulous Infographics in PowerPoint. Free sign up required but useful.

Bruce Banner's comment, October 12, 2015 1:35 PM
amazing share.
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8 Helpful Resources for Creating Beautiful Infographics

8 Helpful Resources for Creating Beautiful Infographics | Public Relations & Social Marketing Insight | Scoop.it

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information.  

When details are paired with an image, we remember 55% more of it.

 

That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

 

Sure, you could hire a professional to create the infographics for you. But if you're restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. 

 

We scouted the web for some of them -- check them out below. (And for more on how to create an infographic, check out these tips.)...

Jeff Domansky's insight:

Learn about 8 of the best tools available for creating compelling infographics.

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What Makes Infographics Go Viral

What Makes Infographics Go Viral | Public Relations & Social Marketing Insight | Scoop.it

So why are some infographics destined to die in obscurity while others get passed along to every corner of the web?


Content marketing researchers have been burning the midnight oil trying to figure out how to reliably produce viral content. After observing and analyzing a thousand different infographics across multiple industries and platforms, the team at SiegeMedia collected some interesting insights and patterns. As it turns out, going viral isn't entirely up to the hands of fate - the most popular content shared certain key characteristics.


Take a look at the following visual and learn what makes an infographic popular...

Jeff Domansky's insight:

Useful tips for more effective Infographics.

Jeff Domansky's curator insight, January 4, 2016 3:18 AM

Useful tips for more effective Infographics.

Marco Favero's curator insight, January 4, 2016 4:59 AM

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