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The world complained of infographic fatigue two years ago.
Yet, infographics continue to be a mainstay of visual storytelling. Fresh infographics – when I say “fresh,” I mean a narrative that’s easy on the eyes, entertaining, and delivers a surprise – still generate attention. When we look across our client blogs, the posts with infographics inevitably score well in the popularity index called Google Analytics.
That’s the good news.
On the not-so-good side, the popularity of infographics has resulted in some visuals that can only be described as dreadful (to be kind). The infographic platform by itself doesn’t automatically serve the target audience. You still need to deliver information that has relevance to the reader and offers something that they will care about....
Laughlin reflects on infographics -- the good and bad.