Public Relations & Social Marketing Insight

The best infographics are like good novels: They grab you by the collar, transport you to another world and refuse to let go until the real world steps in and gives you a rude awakening.

This is how I felt when I picked up Gareth Cook’s The Best American Infographics 2015, the third volume in a series of infographic compilations.

Like an avid reader absorbed in a gripping tale, I found myself poring over these visual stories, eager to distill the meaning contained within each of them.

From breath-taking illustrations to ingenious visualizations, these beautiful data worlds introduced me, in each case, to a reality I didn’t know existed. At first glance, they might seem like abstract eye candy, but if you take the time to delve into each of them, they can change your perspective of the world like nothing else can....

Infographics have become the design darling of visual marketing.

It’s no wonder organizations and individuals are taking advantage of them as a communication tool. We’ve scoured the web to compile a collection of 45 inspiring infographics that show what’s possible in this design category. Browse through them to get some ideas for your next project....

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles....

Are you looking for some free to use web tools that can help you create beautiful Infographics and visualize data? Well, if your answer is yes, then you are lucky enough to land on the right page. In this round up, we are presenting 10 useful tools to create beautiful infographics and let you visualize data. These tools will make creating infographics simpler for you and also save time as well....

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Do you want to make your infographics iconic? Okay, so we don’t mean “iconic” in the usual sense. We mean using icons in your infographic design. Icons are those little illustrative graphic images/clip art that represent an object, action or idea. They are often stylized and simplified designs. N

Using icons can make your infographic design more cohesive and more professional. With Venngage you can choose from over 10,000 icons in our icon library and stylize them to your preference by editing their colors, sizes and positions.  Here are some tips for how to use icons in your infographics....

This land was not our land.

As late as 1750—some 150 years after Britain established Jamestown and fully 250 years after Europeans first set foot in the continent—[Native Americans] constituted a majority of the population in North America, a fact not adequately reflected in textbooks," Claudio Saunt writes in an accompanying article. "Even a century later, in 1850, they still retained formal possession of much of the western half of the continent."

With Saunt's map, you can watch the shift occur. Each part is clickable, with information on the treaties that were used to negotiate cessions available via links in pop-up boxes. You can also search for a location or any Native American nation, such as Cherokee or Sioux, to see the land they once possessed. Color coding distinguishes between native lands (blue) and reservations (orange). The latter have dwindled significantly since their creation....

Months back we came up with the superb collection of nice, visually appealing infographics (Creative Infographics for Designers and Developers) witnessing which designers and developers would easily relate as each one of them was visual graphics talking about designers and developers.Here is our latest compilation 40 creative infographics for designers and developers. Hit a jump to take the glimpse of each....

"More isn't always better: no more in information design than in poetry..."

Nate Silver, the author of The Signal and the Noise, considers the two factors that make an infographic compelling — providing a window into its creator’s mind and telling a story that “couldn’t be told in any other way.”

He writes:

Design has traditionally been seen as a field for “right-brained” types: those who think visually and spatially rather than with symbols like words and numbers. But modern information design is equal parts art and science, form and function, architecture and engineering. It combines the best of at least three fields of achievement: aesthetics, technology, and journalism.

By aesthetics, I mean all the usual things, but especially proportionality. For information designers, this quality is not so abstract as it might be in other mediums. Their goal is tangible: to convey as much information as possible given some set of constraints....

In celebration of their 100-year anniversary, the American Film Institute selected the 100 most memorable quotes from American cinema, and a few years ago, for kicks and giggles, I put the first eight quotes into chart form. I planned to chartify all 100, but I got distracted.

Lately though, finishing what I started became my distraction. So here it is: the 100 most memorable quotes in chart form and I can finally put it to rest. See the big version for more detaildetail...