Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Many Varieties of Whiskey | Visual.ly

The Many Varieties of Whiskey | Visual.ly | Public Relations & Social Marketing Insight | Scoop.it
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:

A very tasty, and informative infographic.

Jeff Domansky's curator insight, April 12, 2014 7:29 PM

A very tasty, and informative, infographic.

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A Delicious Pie Chart for Pi Day! | Cool Infographics

A Delicious Pie Chart for Pi Day! | Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it

In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.

Jeff Domansky's insight:

Some infographics are just very tasty.

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Five Elements of Inbound Marketing | ChooseWhat

Five Elements of Inbound Marketing | ChooseWhat | Public Relations & Social Marketing Insight | Scoop.it

Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together.


It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement.

What is Inbound Marketing?

Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....

Jeff Domansky's insight:

Helpful look at inbound marketing from definition to tactics. All tied together nicely in an infographic. 

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10 Beer Infographics that are Awesome | Neo Mamm

10 Beer Infographics that are Awesome | Neo Mamm | Public Relations & Social Marketing Insight | Scoop.it

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.

Jeff Domansky's insight:

Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-)

-  Egyptian children were sometimes baptized with beer

-  in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth

-  in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution

-  annual beer consumption in the US is 22 gallons per person

-  in the US today there are 1,482 craft breweries operating

-  9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer?

-  2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer

-  Plato said: "He was a wise man who invented beer."

-  takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.

 

I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!

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7 reasons visual storytelling is one of 2012′s breakout trends

7 reasons visual storytelling is one of 2012′s breakout trends | Public Relations & Social Marketing Insight | Scoop.it
The rise of visualizations You've seen infographics on websites, embedded SlideShare present...

 

Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?...

 

[Influence of social visuals grows ~ Jeff]


Via José Carlos
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50 Years of Bond [Infographic]

50 Years of Bond [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
Infographic on various statistics from the James Bond movie franchise.

 

[Wow! 50 years and still entertaining and fun! ~ Jeff]

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5 Infographics About Infographics To Master Basics in Five Minutes

5 Infographics About Infographics To Master Basics in Five Minutes | Public Relations & Social Marketing Insight | Scoop.it

In my forthcoming book, “Measuring the Networked Nonprofit,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Moment—Using your data to tell stories, make decisions, and change the world.”

 

There’s where I discovered a new passion – data visualization techniques for sense-making. The process of translating your spreadsheet into an infographic can help lead you to insights and the product, the infographic itself, is a good way to report your results as this example of a quarterly dashboard report from DoSomething.Org illustrates. It can also make using data fun!...

 

[Entertaining content marketing post from Beth Kanter - JD]

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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

Jeff Domansky's insight:

Impressive storytelling using data.

Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist

How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist | Public Relations & Social Marketing Insight | Scoop.it
Jeff Domansky's insight:

This is an excellent resource for bloggers and web designers. It illustrates how a good infographic can deliver practical, useful information.

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America's New Minority | Cool Infographics

America's New Minority | Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it
The demographics of America are changing, and America’s New Minority from 59 Liberty...
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5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog

5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their stuff. On a social web it is about engaging through content first.

 

...Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects....

 

Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web....

Jeff Domansky's insight:

There's no question content marketing is all the buzz. The challenge of course is to produce the top quality content that gets you higher up in the search engines and lots of attention in your chosen social media channels. You'll enjoy these five excellent infographics and their content marketing tips.

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Why Infographics Are Great for Marketing | Contently

Why Infographics Are Great for Marketing | Contently | Public Relations & Social Marketing Insight | Scoop.it
The mind filters out 99 percent of information, but infographics tend to stick.

 

How meta: An infographic on infographics! 

 

Neo Mammalian Studios has produced this infographic on how they are great marketing tools for businesses.

 

It’s full of fascinating facts. For example, it states that on average, a person is exposed to the equivalent of 174 newspapers filled with information daily, and that “99 percent of all sensory information is filtered out by the brain almost immediately.”

 

Infographics, apparently, help information get into that one percent that sticks.

 

According to Neo Mammalian, in a little more than two years, infographic search volumes on Google have increased by over 800 percent, and “publishers who use infographics grow in traffic an average of 12 percent more than those who don’t.”...

 

[Check note this infographic on infographics. Seriously. ~ Jeff]

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Awesome(ly sarcastic) infographic tips

Awesome(ly sarcastic) infographic tips | Public Relations & Social Marketing Insight | Scoop.it

[Nothing like a fresh bit of social media & marketing sarcasm - well done! ~ Jeff]

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