Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why is there so much bullshit? | Josh Bernoff

Why is there so much bullshit? | Josh Bernoff | Public Relations & Social Marketing Insight | Scoop.it

Did you ever wonder why you spend so much of your day wading through bullshit? Every worker must consume masses of information, but most of it is poorly written, impenetrable, and frustrating to consume. How did we get here?


I’ve actually studied this question. In fact, Chapter 2 of my book explains it in detail. Basically:


- Reading on screens all day impairs our attention.


- No one edits what we read.


- We learned to write the wrong way....

Jeff Domansky's insight:

Josh Bernoff on three great reasons why there's just so much bullshit everywhere. Good read. 9/10

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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Public Relations & Social Marketing Insight | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....

Jeff Domansky's insight:

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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