Why is there so much bullshit? | Josh Bernoff | Public Relations & Social Marketing Insight | Scoop.it

Did you ever wonder why you spend so much of your day wading through bullshit? Every worker must consume masses of information, but most of it is poorly written, impenetrable, and frustrating to consume. How did we get here?


I’ve actually studied this question. In fact, Chapter 2 of my book explains it in detail. Basically:


- Reading on screens all day impairs our attention.


- No one edits what we read.


- We learned to write the wrong way....