Critical factors in an Omni Channel Strategy | Public Relations & Social Marketing Insight | Scoop.it
From inspiremartech.com - May 17, 2015 1:28 AM
However not many brands and marketers have been successful in deploying omni-channel strategies for a simple reason – we are operating on top of an increasingly broken and fragmented ecosystem that is CHANNEL FOCUSED and not CHANNEL AGNOSTIC. The shift requires fundamental change; I call these the FIRST PRINCIPLES OF AN OMNI-CHANNEL STRATEGY (in no specific order)....