Why Multichannel Marketing Matters | Public Relations & Social Marketing Insight | Scoop.it

Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.


Multichannel marketing is about choice – giving your customers the choice to interact with you in a way that’s convenient for them: at a time of their choice, at a place of their choice, and on a device of their choice.


By using the right platform(s), you can integrate your digital and traditional marketing activities and reach the right customer with exactly the right message at exactly the right time....