Public Relations & Social Marketing Insight

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities.

...That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies.

In other words, rather than create social media campaigns, make all of your marketing campaigns social.Here are eight ways to integrate social media with other forms of marketing....