Public Relations & Social Marketing Insight

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst.

The digital poster uses outdoor smoke detectors to identify any nearby smokers and shame them by sending the man on the screen into a hacking fit, according to a case study video promoting the ad.

It then displays a series of nicotine patches and other kick-the-habit products, because obviously, the smoker is going to be most receptive to a pitch right after having his or her moment of self-destructive indulgence interrupted by a virtual asshole....

Note: the original of this is from a French daily newspaper - RTSR - and I've used Google Translate to provide a rough English translation for those who don't speak French. Apologies, I can read French but can't translate it.

The 88 goals of the Euro on our map

The long shots that hit remain exceptions. Of the 88 goals scored during the Euro, only 13 were scored from outside the penalty area. The fifteen were from within the area of 6 meters.

Besides the three autogoals, almost a goal was scored on two of the right foot (40), a third of the left foot (28 ) and a fifth of the head ( 17). Moreover, few free kicks have allowed players to beat the guards. All details in our infographic.

Click on the dots to review goals....

Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.

But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.

Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.

They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....

Daunting is the blank canvas. Even more daunting is a newer content format that has so much versatility and possibility.

Though this is a very reasonable reaction to have, that doesn’t mean you should fully stand by it.Imagine seeing a bicycle for the first time. What is that thing? I’m suppose to ride it? Ride it, and not succumb to gravitational pull, slamming my body flat into the hard, indifferent earth?

Ideally, you’d have a little help. Someone to say, put your right foot here, push down the pedal, and, with forward momentum, lift your left foot and place it on the left pedal – then continue! Look, you’re riding!

And that’s exactly what I hope this post will do....