Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Exploring the Connection Between Internal Communication and Employee Engagement | Institute for Public Relations

Exploring the Connection Between Internal Communication and Employee Engagement | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it

Concerning internal communication elements critical for employee engagement, we found that satisfaction with feedback, informal communication and communication during meetings are the most relevant ICS dimensions for employee engagement. Our results confirm previous findings that feedback (e.g. Bakker & Demerouti, 2008), open channels of communication (e.g. Caesens, Stinglhamber & Luypaert, 2014), communication between supervisors and employees (e.g. Agarwal, Datta, Blake-Beard & Bhargava, 2012), and sharing information with employees (e.g. Durkin, 2007) are vital enablers of engagement.

However, even though our results imply a causal relationship between ICS and employee engagement (and even though engagement is mostly conceptualized as an outcome of internal communication, e.g. Ruck & Welch, 2012), what matters most is that internal communication and employee engagement “feed” each other in a continuous virtual circle.

Our results show that internal communication should be recognized as an underlying influence of employee engagement (Karanges et al., 2015). This implies that internal communication strategies, when effectively applied, help organizations to create and sustain high levels of employee engagement, which leads to higher levels of performance....

Jeff Domansky's insight:

iinternal communications and employee engagement go hand-in-hand according to a research study reported in IPR.

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Engaged vs Disengaged Employees | Visual.ly

Engaged vs Disengaged Employees | Visual.ly | Public Relations & Social Marketing Insight | Scoop.it

Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...

Jeff Domansky's insight:

How sociial works with employees. This is a really interesting infographic for employee communicators, PR and internal communication specialists.

Florence Boy's curator insight, August 21, 2013 9:11 AM

C'est bizarre, non ? Pourtant les baromètres sociaux des entreprises ne sont pas si mauvais... Les collaborateurs mentiraient-ils sur leur motivation réelle ? Il y a sans doute des modes de management à changer...

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Employee Advocates for Brands | Social Media Today

Employee Advocates for Brands | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand.


... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects.


Check out these numbers from Cisco’s employee program:

-  Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts.

-  Employees share 29% more URLs about the company vs. corporate accounts

-  Employees URL reach is 2x vs. corporate accounts...

Jeff Domansky's insight:

Learn more about the power of employee advocates for communications and marketing.

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