Public Relations & Social Marketing Insight

When it comes to engaging employees on the journey to enterprise social, getting 75,000 employees or 50% of your staff to actively use one network is about as ambitious as it gets.

Veyronique Vallieres, Internal Communications and Community Manager at ABB, worked a long time on adoption as part of the company's vision to break down internal silos and enable greater collaboration across 100 countries.

"We are one of the global leaders in power and automation technologies providing literally thousands of products and solutions to reduce environmental impact around the world. Being aligned internally as an organisation is not only crucial, it is essential."...