Public Relations & Social Marketing Insight
443.4K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Amazon Sells Out of Echo Speakers in Midst of Holiday Rush

Amazon Sells Out of Echo Speakers in Midst of Holiday Rush | Public Relations & Social Marketing Insight | Scoop.it

Amazon.com Inc. sold out of its voice-activated Echo speakers, highlighting the difficulty of correctly predicting demand for the holiday shopping season.


The $180 Echo is out of stock until Jan. 19 and the $50 Echo Dot won’t be available until after Christmas Day, according to Amazon listings. Both products were heavily discounted recently to compete with the newly released $129 Google Home with similar functions.


With the Echo sold out, some people might buy Google’s Home speaker rather than wait for the Amazon devices, said Rob Cheng, head of growth at Elementum, a supply chain software company....

Jeff Domansky's insight:

Echo sales reverberate on the 'net. Sold out on Amazon.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Looking Beyond the Internet of Things

Looking Beyond the Internet of Things | Public Relations & Social Marketing Insight | Scoop.it

SAN FRANCISCO — If you have sent email on Google or used Microsoft’s browser or databases, you have touched the technology handiwork of Adam Bosworth.

Mr. Bosworth, a tall and grizzled but still trim 60-year-old, is a Johnny Appleseed of sorts in the tech industry, with a penchant for being intimately involved in the creation of generations of widely used technology.

While it is never easy to predict what the next big thing will be, identifying what Mr. Bosworth is working on is always good for clues. Right now, along with competitors at companies like Amazon and Google, he is building what some call a “data singularity.”...

Jeff Domansky's insight:

vision and the Internet of things, a powerful combination with this early pioneer.

rodrick rajive lal's curator insight, January 3, 2016 10:04 PM

Automation and synchronicity have always been in the air. If going beyond the internet of things means gadgets connecting to each other for a better experience, ahem, efficiency, then it is worth waiting to see what happens when gadgets ping each other!

Scooped by Jeff Domansky
Scoop.it!

Four Nest Alums are Opening a Retail Store to Sell Trendy Tech Gadgets | TechCrunch

Four Nest Alums are Opening a Retail Store to Sell Trendy Tech Gadgets | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

In an attempt to modernize the retail experience for sellers, four Nest alums are launching b8ta, a software-driven brick-and-mortar store in Palo Alto, to sell Internet of Things gadgets and products on Friday. The entire b8ta experience is technology-driven — from the way companies get their products into b8ta to the way customers interact with the products.

With b8ta, the goal is to get innovative products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores and enable customers to have real, tactile experiences with them....

Jeff Domansky's insight:

The Internet of everything is now a retail store in, where else, Silicon Valley.

Jeff Domansky's curator insight, December 11, 2015 11:24 PM

The Internet of everything is now a retail store in, where else, Silicon Valley.

Scooped by Jeff Domansky
Scoop.it!

Marketing Triggers in the Internet of Things

Marketing Triggers in the Internet of Things | Public Relations & Social Marketing Insight | Scoop.it

We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication.

Some recent data points from some of the very large companies fueling the growth yet again highlight just how big a deal this is.

Within five years, 200 billion so-called smart objects will be deployed,  according to Intel’s latest guide to all things IoT. That translates to 26 smart objects for every human being on earth....

Jeff Domansky's insight:

It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin.

Jeff Domansky's curator insight, October 19, 2015 1:46 PM

It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin.

Scooped by Jeff Domansky
Scoop.it!

Internet of Things Expands: Billions of Connected Devices & Dollars

Internet of Things Expands: Billions of Connected Devices & Dollars | Public Relations & Social Marketing Insight | Scoop.it

Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters.

There is now high IoT awareness in more than half (56%) of those in the retail industry, according to a new survey.

Overall, a majority (73%) of companies have deployed, or plan to deploy over the next 12 months, some types of IoT solutions, according to the 2,500-person, 15-country survey by IDC.

More than half (58%) say they consider IoT to be a strategic initiative....

Jeff Domansky's insight:

Retailers are starting to get ready for the Internet of things, if they know it's good for them.

Jeff Domansky's curator insight, September 28, 2015 12:04 AM

Retailers are starting to get ready for the Internet of things, if they know it's good for them.

Scooped by Jeff Domansky
Scoop.it!

The State of Internet of Things in Six Visuals

The State of Internet of Things in Six Visuals | Public Relations & Social Marketing Insight | Scoop.it

The six IoT visuals below help make sense of this dynamic market:

-  Market Overview: Breakdown of IoT into categories.

-  Number of Companies Per Category: Bar graph summarizing the number of companies in each IoT category.

-  Average Funding By Category: Bar graph that summarizing average company funding per IoT category.

-  Venture Funding in IoT: Graph comparing total venture funding in IoT to the number of companies in each category.

-  Global Breakdown of IoT: Heat map indicating where IoT exist.

-  Median Age of IoT Categories: Bar graph of each IoT category by median age....

Jeff Domansky's insight:

Great collection of Internet of Things companies.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How much is the Internet of everything worth? Cisco says $19 trillion - CNET

How much is the Internet of everything worth? Cisco says $19 trillion - CNET | Public Relations & Social Marketing Insight | Scoop.it

Are you curious why everyone is talking about the Internet of everything? Cisco CEO John Chambers gives 19 trillion really good reasons.


Chambers believes the Internet of everything, also known as the Internet of things, will create $19 trillion (yes, that's with a "t") in economic benefit and value over the next decade.


The Internet of things is the concept that any device that could use an Internet connection should get one, allowing it to talk with other devices on the network. It's widely believed to be the next catalyst for innovation in the tech world, with seemingly every major player looking at ways to connect more products together....

Jeff Domansky's insight:

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

Jeff Domansky's curator insight, January 14, 2015 9:37 AM

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

Scooped by Jeff Domansky
Scoop.it!

The Internet of Things Needs Design, Not Just Technology

The Internet of Things Needs Design, Not Just Technology | Public Relations & Social Marketing Insight | Scoop.it

Gartner Research predicts that the typical family home will contain as many as 500 networked devices by 2020. Similarly, Ericsson forecasts 50 billion connected “things” by the same date. Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. This evolution to “Internet of Things (IoT) 2.0” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development.

Machine-to-machine (M2M) connectivity — the forerunner of consumer-focused IoT — has been around for decades. Overwhelmingly, those IoT 1.0 applications pushed technology to address B2B market requirements.

Product design considerations in the IoT 1.0 world are not critical to persuading customers to adopt offerings. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. Fleet logistics companies, for example, monitor the condition and location of their vehicles. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data....

Jeff Domansky's insight:

Better design would lead to better Internet of things products and higher consumer adoption write Scott Nelson and Paul Metaxatos in the Harvard Business Review.

Jeff Domansky's curator insight, May 3, 2016 10:24 PM

Better design would lead to better Internet of things products and higher consumer adoption write Scott Nelson and Paul Metaxatos in the Harvard Business Review.

Ken Bracken's curator insight, May 4, 2016 4:20 AM
What really concerns me about this, is not that connectivity is a bad thing. It's that I'm not sure if I trust my $15 kettle I bought in Tesco to have adequate security software. 

Many of the biggest security hacks have come through weakest links in the chain being attacked. Be they instances such as Target's data breach or HeartBleed. Connecting everything in your home without adequate security is madness. But I look forward to my fully functioning smart house.
Jeff's curator insight, March 23, 2017 3:59 PM
The best objects in an house are simple and effective. It's even better if they're beautiful. Home technology is today too ephemeral, it must rely on the design to facilitate its integration and last.
Scooped by Jeff Domansky
Scoop.it!

Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal

Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal | Public Relations & Social Marketing Insight | Scoop.it
Two months after Amazon (Nasdaq: AMZN) announced a platform to connect appliances to the internet, Amazon Web Services’ Internet of Things is out of beta and available to customers.


The platform – similar to offerings from Microsoft (Nasdaq: MSFT) and IBM – can command smoke alarms and fitness trackers from computers.


Moreover, it extends far beyond the home; it can monitor and manage critical infrastructure such as wastewater treatment facilities and wind turbines.


The Internet of Things, as it is known, is big industry for tech companies working to connect devices to the cloud. Microsoft – which estimates there will be 30 billion connected devices by 2020 – launched in the space last year with its Azure platform. Google-owned home automation company Nest, which makes smart thermostats and other connect devices, announced earlier this year plans to open a Seattle-area engineering center and hire 100 employees....

Jeff Domansky's insight:

Won't be long before the connected home takes over a lot of your life.

Jeff Domansky's curator insight, December 23, 2015 2:23 PM

Won't be long before the connected home takes over a lot of your life.

Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

Scooped by Jeff Domansky
Scoop.it!

How The Internet Of Things Is Changing Online Marketing - Content Loop

How The Internet Of Things Is Changing Online Marketing - Content Loop | Public Relations & Social Marketing Insight | Scoop.it

The Internet of Things (IoT) refers to a phenomenon and an entity. It refers to the way Internet connectivity has expanded to include everyday objects and to how those everyday objects interoperate with our daily lives.

No longer do we “access” the Internet. The Internet is ever-present. It operates as an automated entity that can carry out functions that reflect and affect the physical world. We conduct business, live our lives, and dictate our affairs in its presence and based on its rules. Anything from your refrigerator to your key fob could be connected.

Forbes contributor Jacob Morgan wrote,
     "If it has an on and off switch then chances are it can be a part of           the IoT."

Increasingly, however, IoT devices may not even have an on/off switch.

In the wake of this ubiquity, massive implications exist for policy, safety, government, regulation, privacy, provision, and technology....

Jeff Domansky's insight:

Neil Patel says watch out for the Internet of everything including on demand services everywhere; smart marketing connecting social data to online devices;big data getting bigger; new smart solutions; and nothing is unmarketable.

Jeff Domansky's curator insight, December 11, 2015 11:14 PM

Neil Patel says watch out for the Internet of everything including on demand services everywhere; smart marketing connecting social data to online devices;big data getting bigger; new smart solutions; and nothing is unmarketable.

Scooped by Jeff Domansky
Scoop.it!

Connected Object Purchasing - Moving Beyond the Button | Chuck Martin

Connected Object Purchasing - Moving Beyond the Button | Chuck Martin | Public Relations & Social Marketing Insight | Scoop.it

Among many other things, connected objects will allow consumers to buy things more easily.


The Amazon Dash button introduced several months back is a good example of at least the start of this.


The highly publicized buttons can be mounted pretty much anywhere, such as on a washing machine or near a coffee maker to remind a consumer to re-order supplies while in the context of using the particular device or appliance.


Somewhere between 300,000 and a half million of the buttons have been shipped since Amazon started sending them to Amazon Prime service members, according to Piper Jaffray analyst Gene Munster, who sees them heading into the millions going forward....

Jeff Domansky's insight:

Buy, buy, buy.

Jeff Domansky's curator insight, October 6, 2015 10:12 AM

Buy, buy, buy.

Cynthia Lapierre's curator insight, October 6, 2015 10:34 AM

Une autre révolution qui me fait craindre la sur-sur-surconsommation. Je comprends que c'est comme un pense-bête, un aide-mémoire, mais à toujours vouloir se rappeler de tout, j"ai peur qu'on en perde la spontanéité. 

Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
Scoop.it!

OracleVoice: Marketing's Next Big Thing: The Internet Of Things

OracleVoice: Marketing's Next Big Thing: The Internet Of Things | Public Relations & Social Marketing Insight | Scoop.it

The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.


Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....

Jeff Domansky's insight:

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Ailsa Caroline's curator insight, August 3, 2015 10:54 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Lydia Gracia's curator insight, August 3, 2015 12:24 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Yashy Tohsaku's curator insight, August 3, 2015 3:11 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Scooped by Jeff Domansky
Scoop.it!

Smart Homes, Internet of Things, the Autonomous Purchase Path

Smart Homes, Internet of Things, the Autonomous Purchase Path | Public Relations & Social Marketing Insight | Scoop.it
But with the impending convergence of in-home connected devices, such as smart refrigerators, washing machines, and coffee makers, and technology platforms for instant replenishment, such as Amazon Dash, the home and shelf are merging. Why would a consumer need a shopping list, or have to visit a store, when their consumable items just show up at their home when they need them?...
Jeff Domansky's insight:
Smart homes will require even smarter marketing.
John Caswell's curator insight, April 20, 2015 4:13 AM

An interesting journey...