Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A Red-Headed Reporter’s “Confessions” Shouldn’t Be a Big Deal

A Red-Headed Reporter’s “Confessions” Shouldn’t Be a Big Deal | Public Relations & Social Marketing Insight | Scoop.it

You can easily make the argument that young journalists need to learn that online verbal diarrhea has consequences in a business where you're expected to maintain at least a modicum of objectivity and personal distance from the audience....

In case you’re unaware of Shea Allen’s story, up until a few days ago she was an investigative reporter in Huntsville, Alabama, probably doing her fair share of personally satisfying work but I guarantee suffering through all the various indignities that go along with being a reporter in Huntsville, Alabama. That ended, both the good and bad, as soon as she published a post to her personal blog called “Confessions of a Red-Headed Reporter,” which both laid out and ever-so-gently riffed on the real life of a small-market reporter. This was the result...

Jeff Domansky's insight:

Cautionary social media tale and lessons for a reporter who laid it all out in her personal blog posts. While tongue-in-cheek in some cases, many of the claims were actually potential cause for firing individually, let alone as a group. Biggest problem? Not good for the TV brand and certainly not credibility building for the journalist.

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Why women look old. Why January is gloomy. Why the media push this guff | The Guardian

Why women look old. Why January is gloomy. Why the media push this guff | The Guardian | Public Relations & Social Marketing Insight | Scoop.it
'There is plenty of room for light, fun pieces across newspapers. The issue comes when this casual, easygoing attitude towards numbers, statistics and the world at large extends into serious issues.'  

There was quite the bombshell in the news this week. It turns out that, contrary to expectations, women don't look their oldest in their 80s or 90s. No,the Telegraph reveals, they look oldest at 3.30pm on a Wednesday.

 

Except, utterly obviously, they don't. The story is the latest in a stream of "polls", "surveys" or "research" designed to do nothing but promote a company's new product.

 

In this case, it worked nicely. The story's fifth paragraph notes the "study" was "carried out by the tanning brand, St Tropez"....

Jeff Domansky's insight:

PR and journalists both behaving badly in my opinion...

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