'journalism', 'Twitter' in Public Relations & Social Marketing Insight

Tags
Current selected tags: 'journalism', 'Twitter'. Clear

Your new post is loading...

Scooped by Jeff Domansky

Scoop.it!

How CNNs Spanish Site Reaches Its Global Audience Online

From www.newswhip.com - June 3, 2016 11:00 AM

Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of thousands of followers of CNN’s Spanish language network, CNN en Español.“

I remember I was at home, and back at that time we didn’t have a lot of people working on social – I was doing a lot of the tweeting myself. I saw emails coming in, and everything indicated that it would be a big big story. As soon as it was confirmed by CNN, I tweeted immediately from the main CNN en Español account.“

I tweeted that from my room. It went all around the Spanish-speaking world, and ended up being one of the three biggest breaking news tweets on the event.”

That experience confirmed to Juan just how effective social media could be in spreading news and information....

Jeff Domansky's insight:

News Whip talked to the Head of Social Media and Digital at CNN's Spanish language network about reaching readers effectively around the Spanish-speaking world. His advice to journalists is equally valuable for bloggers.

more...

No comment yet.

Rescooped by Jeff Domansky from Social Media and Journalists

Scoop.it!

CNN’s head of social news: Twitter forces journos to report better

From memeburn.com - November 3, 2012 5:22 PM

“Services like Twitter remind us that reporting just the facts of an event isn’t enough. We all hear about what’s happening from everywhere. What journalists and thinkers and experts in subjects that matter should do is add deep context and understanding to events. When we are all inundated with unending streams of information, what matters most is context ...”

Via Mindy McAdams

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

Twitter Puts Together “Best Practices” For Journalists

From www.webpronews.com - September 22, 2012 10:06 PM

Twitter has put together a set of “best practices” for journalists and newsrooms. Essentially, it boils down to the following four items:

1. Tweet your beat
2. Use hashtags for context -
3. @cite your sources
4. Share what you’re reading

Twitter says it analyzed thousands of tweets from over 150 news brands and individual reporters around the world to come up with the first four....

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News | ReadWrite

From readwrite.com - January 8, 2013 7:23 PM

If Twitter can now assemble the raw materials of news into a meaningful place to see and understand what's happening anywhere in the world, on any topic, the instant it starts to matter, why would anyone get breaking news from another source?

Twitter Tuesday announced new search capabilities that give it the upper hand as a breaking news destination over basically every other news organization on the planet, from newspapers to cable networks to websites and everything in between.

When a new search begins to trend on Twitter, Twitter's new API will send the query toAmazon's Mechanical Turk service, where humans will categorize it to help make it more relevant to readers. Then Twitter can populate its Discover section with live, topical streams of news.

If they want to keep up, other organizations that exist to break news need some new ideas, and fast...

Jeff Domansky's insight:

This is BIG NEWS for big news organizations if you catch Jon Mitchell's drift. Maybe even a game changer for Twitter too.

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

Dick Costolo says being the 'second screen' is the future of Twitter

From gigaom.com - October 14, 2012 11:47 PM

Twitter CEO Dick Costolo says the most powerful feature of Twitter is the way it can show us what others watching the same event are thinking, and that the best use of this feature is as a companion to a televised event like the Olympics.

As Twitter has been evolving over the past year or so — an evolution that has caused some upheaval in the company’s ecosystem of developers and power users, many of whom seem to feel slighted by Twitter’s behavior — it hasn’t always been clear what Twitter wanted to be when it grew up. Did it want to be the cool user-generated news network for revolutions in Egypt, or the handmaiden to traditional media players like CNN and NBC, driving Twitter users to their TV programs? In a recent interview with American Public Media’s Marketplace radio show, CEO Dick Costolo made it pretty clear what he sees as the company’s future, and it is as a complementary “second screen” for existing media....

[Interesting perspective by Twitter CEO on Twitter as complementary news channel ~ Jeff]

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

Twitter, Reddit and the newsroom of the future | Mathew Ingram

From gigaom.com - July 17, 2012 11:11 PM

Comparing a traditional news story about a recent shooting with a news report from a Reddit user -- who pulled together Twitter messages from the perpetrators and victims -- provides a glimpse of what a real-time, crowdsourced newsroom of the...

...Mark Little of Storyful, which works with mainstream media outlets to do exactly that kind of thing, has written about how journalists need to stop seeing themselves as gatekeepers of information and start to look at journalism as a collaborative effort involving all kinds of different sources. Twitter is clearly one of these sources, as the Toronto shooting shows — and so is Reddit, which has already proven in the past that it can be a crowdsourced fact-checking engine. And those who learn how to make use of all these tools will wind up producing better journalism....

[Very thought-provoking and worth reading - JD]

more...

No comment yet.