Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 22 Best Photo Essays Of 2015

The 22 Best Photo Essays Of 2015 | Public Relations & Social Marketing Insight | Scoop.it
Here at Co.Design, we cover photography that transports you to other places and offers fresh perspectives on the built environment. We've talked to photographers who have spent years documenting their subjects, traveling the world or assimilating to a subculture so they could show it to us.


They've captured grown women who mother hyperrealistic dolls, mysterious "geoglyphs" discovered in Kazakhstan, and alleyways in Hong Kong that double as storage units. Their images prove that despite an onslaught of technological advances aimed at rethinking visual narratives, good old-fashioned photography remains one of the most powerful tools for telling stories. Here, we give you our favorite photo essays from 2015....

Jeff Domansky's insight:

Impressive photography and creativity with your coffee.

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Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | Public Relations & Social Marketing Insight | Scoop.it

...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have....

Jeff Domansky's insight:

Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.

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"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half

"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half | Public Relations & Social Marketing Insight | Scoop.it

Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru 2013 edition.Jonah Berger has descended to the lowest common denominator: breasts. "It's more difficult than you think to find a fully clothed picture of Kim Kardashian,"


Berger teases a lecture hall full of Wharton MBA students.The reality star's Cinemascopic cleavage is hovering behind Berger, who at 32 could easily be mistaken for one of his students. Berger then makes the big reveal: Companies pay Kardashian some $10,000 for every tweet about a product.


"Today we're going to ask," he says, striking a Dead Poets Society pose, a sneakered foot hanging off the table, "Is she worth it?" That is to say, is she an "influential"--a term thrust into the spotlight by Malcolm Gladwell's 2000 best seller, The Tipping Point. Then Berger pushes it one step further: Do influentials even exist?...

Jeff Domansky's insight:

Just an excellent read and a skillful profile of Jonah Berger in Fast Company. 

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Why these are the ‘Ten Best Sentences’ | Poynter

The editors of American Scholar have chosen “Ten Best Sentences” from literature, and readers have suggested many more. They threw in an eleventh for good measure. This lovely feature caught me in the middle of a new book project, “Art of X-ray Reading,” in which I take classic passages such as these and look beneath the surface of the text. If I can see the machinery working down there, I can reveal it to writers, who can then add to their toolboxes.


With respect and gratitude to American Scholar, I offer brief interpretations below on how and why these sentences work:...

Jeff Domansky's insight:

Roy Peter Clark investigates why these are the "Ten best sentences" ever written. Recommended reading.  9/10

Laurent Hendrick's curator insight, October 9, 2014 8:32 AM

Not even close.

There's no such thing as objectivity in literature, and anyone claiming being able to point the "10 best sentences" out of it, I'll call him a fool. "Best" is, by far, one of the 10 BEST overused and overlooked concepts.  

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Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk

Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it

Since launching in private beta last year, Medium has been building up its platform, which aims to offer a simple but 'beautiful' reading and writing experienceIt was one year ago this week when the online publishing world was abuzz with the news that two of Twitter's founders had launched a new platform called Medium, in private beta.In the early days only a select group of people were allowed behind the scenes to contribute content to Medium.


Some details on the platform were made public via an announcement post from Ev Williams, in which he described Medium as "a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends".In the past year the group of people invited to write has grown, and we are told it "should be a short wait from now" when the platform will be available for all to use.


The main aim of Medium is to be "the best place to read and write about things that matter", and this emphasis on both the writing and reading experience has been reflected in its approach over the past 12 months....

Jeff Domansky's insight:

Medium grows larger in influence. Medium continues to impress with the quality of its design and, most important, the quality of its writing. It's a great resource for those hungry for quality ideas, well written. Wonder what will happen when it goes public and they try to monetize it? I hope they keep makes it work beautifully now.

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Brilliant New Yorker Cover Captures Sandy Psyche | PR Blog News

Brilliant New Yorker Cover Captures Sandy Psyche | PR Blog News | Public Relations & Social Marketing Insight | Scoop.it
The New Yorker cover brilliantly captures the psyce of Sandy to the battered lower Manhattan.

 

The New Yorker revealed the cover of this week’s issue, which comments on Hurricane Sandy, the blackouts of lower Manhattan, and the upcoming election. Artist Adrian Tomine described how he ended up connecting the storm’s destruction with the election: “Where I was in Brooklyn, I don’t think I would have even known that there was a major storm happening,” he said. “So I spent the whole night glued to the Internet and watching everything unfolding, just being shocked that this kind of dramatic destruction was happening just miles outside my home. And I started thinking about how it would affect the election…and somehow these two significant events just came together into that one image for me.”...

 

[The New Yorker is two for two in its cover art ~ Jeff]

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