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At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers.
I wondered about this. There has been a steep decline in journalism jobs, and presumably a rise in “social influence” jobs (although I have not seen any real statistics on this). Are social influencers taking on the role of journalists, or replacing this function in some way? And on the flip side, why would journalists need to become “influencers?”...
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Scooped by Jeff Domansky |
Scoop.it!
Jeff Domansky's insight:
Journalists and influencers – the twain are meeting in social media.
This seems to me to be another example of how what made traditional media succesful - good journalism- is being reinvenetd for online distribution. Online media is still only a distribution route. This is an example of how good journalistic practice trumps mere noise