Public Relations & Social Marketing Insight

So how can you keep up-to-date with all the latest and breaking social media news without sacrificing too much of your time?

In this post, we’ll share some tools, tips, and tricks to help you stay up to date with social media news in just 10 minutes a day.

A new report from the Reuters Institute for the Study of Journalism provides further evidence of how social media is shaping news consumption.

The survey of online news consumers across five countries – UK, US, Germany, France and Denmark – found that social media is starting to challenge search engines as a primary way of finding news.
In the UK, 30% find the news through search, compared to 20% who come across the news on Facebook or Twitter.

But the study found a significant generational difference in news discovery. Young people (43%) are far more likely to find the news through their social circles.

However, not all sharing is equal. Digging into the data, the study discovered that there was a core of heavy news consumers who have a disproportionate influence on the sharing of news....