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Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.
To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.
Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....
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Can't help but think of Matthew Inman and his success behind "The Oatmeal"
The changes seen in journalism with the rise of social media and online presence has changed how writers produce pieces. Journalists now think about how easy it would be to share their articles. They often have to embed videos or pictures in their pieces so people can look at different types of media. They look for mobile friendly versions and the amount of shares they will be able to get on social media. I think this is telling of how people have changed with the technology. People need to be stimulated at all times. We cannot just read an article. We have to look at the words, the pictures, and the videos that go along with it. It's just a big shift in how journalism has changed over the years and if someone is not up to date with the ways to reach an audience I think they won't have much of a career in the journalism field.