Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter and news: The canary down the mine | Simon Ricketts

Twitter and news: The canary down the mine | Simon Ricketts | Public Relations & Social Marketing Insight | Scoop.it

“Twitter does its best work in the first five minutes after a disaster, and its worst in the twelve hours after that.” - @rolldiggity

 

There is a quiet that descends in a newsroom when a big story breaks.... Twitter has often been touted as the “first with news”. From the miniscule to the massive. From Stephen Fry being stuck in a lift, to the Arab Spring rippling across North Africa, it is the instant source of a story, the first gurgle from a tap. The only way to find out what’s really happening, according to some.

 

But I’m beginning to think that so-called truth is losing some of its polish. I follow about 700 people on Twitter. I actually “watch” about three times that amount. I have lists of people I don’t follow. In other words, I can see them, without having to follow them. News people, experts, specialists, comedians, doctors, police officers, bloggers and bohemians. I’ve been on Twitter for more than three years. I like to think I’ve found much of the gold within its mines. When the first tweets about the Boston marathon explosions popped up in my timeline, I went over to my newsroom colleagues. I told them what was happening. And the process began. And I watched Twitter....

Jeff Domansky's insight:

As social media and traditional news intersect, interesting challenges arise for journalism.

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Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News | ReadWrite

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News | ReadWrite | Public Relations & Social Marketing Insight | Scoop.it
If Twitter can now assemble the raw materials of news into a meaningful place to see and understand what's happening anywhere in the world, on any topic, the instant it starts to matter, why would anyone get breaking news from another source?

 

Twitter Tuesday announced new search capabilities that give it the upper hand as a breaking news destination over basically every other news organization on the planet, from newspapers to cable networks to websites and everything in between. 

 

When a new search begins to trend on Twitter, Twitter's new API will send the query toAmazon's Mechanical Turk service, where humans will categorize it to help make it more relevant to readers. Then Twitter can populate its Discover section with live, topical streams of news.

 

If they want to keep up, other organizations that exist to break news need some new ideas, and fast...

Jeff Domansky's insight:

This is BIG NEWS for big news organizations if you catch Jon Mitchell's drift. Maybe even a game changer for Twitter too.

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