Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Everyone Is a Photographer, But Not Every Picture Is a Photograph | MediaShift

Everyone Is a Photographer, But Not Every Picture Is a Photograph | MediaShift | Public Relations & Social Marketing Insight | Scoop.it

A picture shows something. A photo tells a story.

 

Anyone can put a camera to their face and press the button. It’s called taking a picture. The ability to transform a picture into something interesting – a photo – is a skill.

 

It’s estimated that about four billion people will have the ability to put a smartphone camera to their face in 2017. One conservative estimate puts the number of images that will be taken at 1.2 trillion. Should all four billion of us average 10 photos a day, that number exceeds 14 trillion.

 

News is driven by imagery and, while the use of video online is ever-increasing, photography will always have its place. Unlike days of old (which aren’t all that long ago), where photos were by and large taken by news photographers, photography is now everyone’s domain.

 

Using the U.S. as a guide, just over 50,000 professional photographers were registered in 2015. The number of smartphones in the US in 2016 is expected to be just over 200 million. Allowing for some variance, the smartphone user to photographer ratio sits at about 4,000:1....

Jeff Domansky's insight:

Thoughtful perspective on photography vs taking pictures.

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The 22 Best Photo Essays Of 2015

The 22 Best Photo Essays Of 2015 | Public Relations & Social Marketing Insight | Scoop.it
Here at Co.Design, we cover photography that transports you to other places and offers fresh perspectives on the built environment. We've talked to photographers who have spent years documenting their subjects, traveling the world or assimilating to a subculture so they could show it to us.


They've captured grown women who mother hyperrealistic dolls, mysterious "geoglyphs" discovered in Kazakhstan, and alleyways in Hong Kong that double as storage units. Their images prove that despite an onslaught of technological advances aimed at rethinking visual narratives, good old-fashioned photography remains one of the most powerful tools for telling stories. Here, we give you our favorite photo essays from 2015....

Jeff Domansky's insight:

Impressive photography and creativity with your coffee.

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