Public Relations & Social Marketing Insight

Apparently fake news is a thing in France, too. And apparently it was rampant during the run up to the just concluded presidential election. Emmanuel Macron won by a large margin but it seems there was a lot semi-truths being thrown about.

To help combat the spate of fake news surrounding the election, J. Walter Thompson Paris worked with French news organization Liberation to create CheckNews.fr , a search engine staffed by actual human journalists for three days leading up to the election. These journalists answered any search query made with links to multiple sources providing truthful answers to each query....