Public Relations & Social Marketing Insight

Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.

We’re going to be very conscious of reaching our audiences across Facebook, Snapchat and Twitter. But we’re also going to live up to the CNN standard. We will work together as a multi-platform media company to make the calls at the right time.

We saw this play out in the primaries, where we made the calls across TV, digital and social at the exact same time. So we work together as a unit to make sure as a network, we make that call in unison. The same will happen on election night. All of social and digital and TV will be working to make sure there’s a crescendo of results as they happen....