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From
gigaom
Wired staffer and tech-journalism veteran Steven Levy announced on Wednesday that he is leaving the magazine to join Medium, the platform/magazine founded by former Twitter CEO Evan Williams, and will be creating a technology hub or vertical for the site 
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Scoop.it!
...Effectiveness of longform So the question we all have about these beautiful layouts. Does it work? Is it more engaging? How do we know? Though Brundrett didn’t have exact numbers to provide, he said their numbers have grown and the audience has developed higher expectations for what they produce. “We get really great traffic to these pieces, off the charts engaged time, people are reading all the way down the page, great comments and discussion,” Brundrett said. “From a social perspective they get shared like crazy . They do really well for us.”...
Jeff Domansky's insight:
Great read for content marketing, brand journalism, native advertising, social marketing and PR pros.
Lynn O'Connell for O'Connell Meier's curator insight,
June 24, 2013 3:18 AM
Interesting opportunity for associations to bring content expertise to life in longform digital stories. |
Scoop.it!
Pew's annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media. In Pew Research Center’s latest State of the News Media report, just out, you get a glimpse of how the worlds of journalism and technology are continuing to merge and the impact that convergence has on the business and editorial prospects of media companies. A majority of Americans now say they get news through a digital platform: 82 percent reported using a desktop or laptop, while 54 percent got news through mobile devices, according to Pew. Half of social media users share or repost news stories, while 46 percent discuss news on those sites. Audiences are also spending more time watching their screens: 63 percent of U.S. adults now watch online video, and of that, 36 percent watch news video. At the same time, the companies that are helping to redefine digital news are expanding aggressively: Pew estimates that digital news operations, from the small hyperlocal shops up to the likes of ProPublica, The Huffington Post, and Vice have produced almost 5,000 full-time editorial jobs. Not enough to make up for a decade of losses in newspapers, but significant....
Jeff Domansky's insight:
This latest report is full of insight and is recommended reading for anyone in PR, marketing and journalism. One of the really interesting takeaways was how many new jobs have been created in "new" Journalism. The bigger question is are they training for these new jobs in journalism schools? And will journalistic ethics apply?
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Medium is getting large! Interesting developments at the digital channel.