Public Relations & Social Marketing Insight

Legacy news organizations have been trying for more than a decade to crack the code of what to publish digitally, where and when. Now they are fielding a different kind of urgent request from readers — can you "unpublish" that?

 

The cause is obvious — people routinely get Googled by potential employers, dating partners or the just plain curious. That 20-year-old drunk and disorderly arrest has a way of popping to the top of the list.

 

A remedy is less clear. Most newspapers have had a longstanding practice of removing published stories only under extraordinary circumstances. But does that still make sense in the digital era as the potential rises for damaging people's reputations with long ago or out-of-context accounts of their misdeeds?...