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In two recent posts, I asked what Google could do for news — and vice versa. Now I’ll pose the question about Facebook.
The core of the problem and the opportunity is similar for both: Google and Facebook know more about publishers’ readers than they do. Both services also know more about publishers’ content than they do. So now I’ll ask: Is there a way to share some of that information — or to use the scare word, data — to the benefit of all three parties involved: first the user, then the services and the news organizations?
Google is under pressure especially in Europe, starting with German publishers, then the French, and lately the Spanish, each using their political clout to box the giant in — and it’s working. Google is now in a mood to make friends with the news business and that’s why I wrote those posts, to suggest what I thought could lead to the beginning of a meaningful friendship....
Jeff Jarvis asks important questions and provides answers and possibilities.