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...BuzzFeed is to journalism what Geraldo is to Walter Cronkite. It sucks.
It is built on meanest of readers’ instincts. These endless stream of crass listicles are an insult to the human intelligence and goodness you personify. Even Business Insider, a champion practitioner of cheap click-bait schemes, looks like The New York Review of Books compared to BuzzFeed. And don’t tell me that, by hiring a couple of “seasoned editors and writers” as the PR spin puts it, BuzzFeed will become a noble and notable contributor of information. We never saw a down/mass market product morphing into a premium media. You can delete as many posts as you wish, it won’t alter BF’s peculiar DNA.
Fact is, quality content does exist in BuzzFeed (an example here), but in the same way as a trash can contains leftovers of good food: you must go deep to find it. It won’t change the fact that what people enjoy the most on BuzzFeed is unparalleled ability to package, organize and disseminate mediocrity broken down in this promising nomenclature:...
What Frederic Filloux really thinks of VC investment in Buzzfeed.