Fired Social Media Editor Shares Reuters’ Twitter Guidelines; Demonstrates Professional Risks One Takes On Twitter | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it

... You may have heard of Matthew Keys. He’s a journalist who was indicted by the Department of Justice (DoJ) for allegedly “giving hackers access to the servers of his former employer, the Tribune Company. Tribune owns the Los Angeles Times, which the Anonymous hacker subsequently defaced.”

 

Keys was also, until recently, the social media editor for Reuters. After being let go today, he shared the news organization’s Twitter guidelines – and they demonstrate the dangers of combining personal and professional tweets online. In a blog post, Keys shares reasons why Reuters was mad at him (and fired him) and that list includes the following:

 

"Reuters said it had a problem with the perceived relationship between my Twitter account and their news organization. A Reuters manager said it was troublesome that several people associated my work on Twitter with the company, pointing to my Twitter bio that said I was a Reuters journalist. Reuters’ Twitter Guidelines, which you can read here, states that Reuters journalists are always expected to identify themselves as such"....