Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Long Are The Most Shared Stories On Social Media?

How Long Are The Most Shared Stories On Social Media? | Public Relations & Social Marketing Insight | Scoop.it
From www.newswhip.com - January 27, 2017 8:32 PM

Using NewsWhip Analytics, we found the top 10 stories from five of our top 10 Facebook publishers in December 2016. NewsWhip Analytics can give data on hundreds of stories from different publishers over various time periods, allowing audience development and analytics teams to perform in-depth analysis on their most successful content.

We ranked the stories by total engagements they received on Facebook, Twitter, LinkedIn and Pinterest, and then calculated the average word count for the top ten stories. We didn’t include headlines, subheadings, pull quotes, or calls to action within the story (‘Read More’, ‘Scroll down for video’ etc) in the word count.

Here’s what the average length of the top ten most engaged stories from five top publishers were in December....

Jeff Domansky's insight:

Helpful analysis from NewsWhip to help you decide how long your story should be.  Simple answer? Depends.

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“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab

“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - June 23, 2013 9:17 PM
Traditional journalists probably won't like a lot of how Upworthy's become one of the fastest growing aggregators on the web. But it's hard to question the effectiveness of its methods.


Back in November, the Lab’s own Adrienne LaFrance wrote a number of words about Upworthy, a social packaging and not-quite-news site that has become remarkably successful at making “meaningful content” go viral. She delved into their obsession with testing headlines, their commitment to things that matter, their aggressive pushes across social media, and their commitment to finding stories with emotional resonance.


Things have continued to go well for Upworthy — they’re up to 10 million monthly uniques from 7.5. At the Personal Democracy Forum in New York, editorial director Sara Critchfield shared what she sees as Upworthy’s secret sauce for shareability, namely, seeking out content that generates a significant emotional response from both the reader and the writer....

Jeff Domansky's insight:

Valuable insight into what's working digital journalism at Upworthy.

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Lynn O'Connell for O'Connell Meier's curator insight, June 24, 2013 3:47 AM

Upworthy has a political point of view, but the lessons here apply to any social media channel. Be authentic -- true to YOUR point of view, whatever that may be.
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Writing and reporting advice from 4 of The Washington Post’s best | Poynter.

Writing and reporting advice from 4 of The Washington Post’s best | Poynter. | Public Relations & Social Marketing Insight | Scoop.it
From www.poynter.org - May 21, 2013 2:26 AM

Last Saturday I had the honor of teaching at a public writing conference at The Washington Post. After I finished my part of the program, I spent the day listening carefully to four of the Post’s most accomplished writers and reporters: David Finkel, Bob Woodward, DeNeen L. Brown, and Ezra Klein.

 

I took copious notes, wrote down anything that struck me as wise or useful, and want to share with you what I learned from them. Please don’t take these as direct quotations, but as handwritten paraphrases containing the gist of their advice. Particularly notable were the shared values of craft and sense of mission and purpose in a gang of four that ranged from the 70-year-old Woodward, still cranking out books, to the young phenom Ezra Klein, who is trying to re-invent how to make policy stories interesting and relevant. I’ll take them in the order of their presentations...

Jeff Domansky's insight:

A really good read and writing, reporting and storytelling insight from four leading journalists.

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4 tools from Knight Lab to 'make information more beautiful' | Media news | Journalism.co.uk

4 tools from Knight Lab to 'make information more beautiful' | Media news | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
From www.journalism.co.uk - November 1, 2013 11:56 AM

Tools created by the US lab set up to promote quality journalism and storytelling...


Based at Northwestern University and funded by the Knight Foundation, the lab consists of a team of technologists and journalists "working at advancing news media innovation through exploration and experimentation", its website explains.


The lab "develops prototypes, projects and services that help make information meaningful, promote quality journalism, storytelling and content on the internet". On Monday evening, Mulligan shared four tools created by the lab with Hacks/Hackers London, a meet up of journalists and technologists....

Jeff Domansky's insight:

These four tools will work equally well for blogging, marketing and PR.

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Data Journalism Awards winners | Visual Loop

Data Journalism Awards winners | Visual Loop | Public Relations & Social Marketing Insight | Scoop.it
From visualoop.com - June 23, 2013 8:54 PM
Over 300 applications from all over the world, and the winners were just announced


The Data Journalism Awards (DJA) is the prime international competition recognizing outstanding work in the field of data journalism. Sponsored by Google, the DJA 2013 received over 300 applications from all over the world, ranging from major media groups, regional newspapers, and research groups, and the winners were just announced at the award ceremony held at the Global Editors Network News Summit.


This year, the DTJ had four categories: Data-driven investigative journalism, Data-driven applications, Storytelling with data, and Data journalism website or section, as well as a special “Public Choice Award”. And here are the winners, as they were announced on Twitter by the organization (@EditorsNet)...

Jeff Domansky's insight:

Plenty of inspiration and a great resource for writers, bloggers and content.

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