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...Because of its ease of use and aesthetic appeal, developers and editors at The Post began clamoring for content built with Pagebuilder, Franczyk said. A makeover of The Post’s recipes section came next, followed by Post TV, the paper’s video initiative. The platform was then used to build custom articles for the paper’s Olympic coverage and spin off a couple of standalone pages.
Now, what began as a simple experiment to improve the site’s author pages has evolved into the beginnings of a completely new content management platform for The Post. By this time next year, the paper plans to build the platform out into a suite of Web applications that encompass a variety of functions, including writing stories, planning editorial content and displaying it with a variety of page templates....
Innovation in journalism and social media at The Washington Post.