Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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40% of Americans won’t believe accurate news stories about Hillary Clinton

40% of Americans won’t believe accurate news stories about Hillary Clinton | Public Relations & Social Marketing Insight | Scoop.it
From www.marketwatch.com - September 28, 2017 11:37 PM

We may already be living in a truthless dystopia.

It’s no secret that the professional media is in crisis. But what if the situation is even worse than those of us in the industry thought?

What if vast swaths of the public no longer believe the news on controversial political stories, even when it comes from established media outlets?

What if the public ascribes no value to professional news organizations?

That situation may sound terrifying to journalists and media owners, but we may be heading there quickly.

Researchers at Yale University have found that 40% of the public are now willing to dismiss perfectly accurate stories, regardless of the source. What may be even more disturbing is that articles sourced to a top news brand are perceived to have no more credibility than articles sourced to a joke brand, or none at all.

Jeff Domansky's insight:

No easy wins in a world of the fake news and low media credibility.

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Keith Ramos's curator insight, September 29, 2017 9:03 PM
This article is interesting because it points out how Americans are causing major credibility issues to news sources. The claim of the study is that Americans are beginning to not believe the news, even from top news brands and another percentage of people are even believing fake news. An online study of 7500 people conducted by Yale found that 40% of the public are now willing to dismiss perfectly accurate stories, regardless of the source, even when provided with credible new from a reliable source such as NPR. In contrast to this, a fake news article about President Trump was believed by 17% of those participants. This study essentially indicates that even real news is subject to a major credibility problem and that if these trends increase so will the problem. 

R- The article is reputable because it provides a well known and credible source (Yale University), as well as provides precise statistics and evidence from the study that was conducted

A- The article provides a good ability to observe because it is based on a study that observes/analyzes the response of the subjects in the survey.

V- There doesn't appear to be any vested interests in the article, and it only provides awareness of the issues at hand.

E- There is expertise in this article, and it comes from Yale’s David Rand, an associate professor of psychology, management and economics, and postdoctoral fellow Gordon Pennycook who are responsible for conducting the study.

N- The survey in the article may be somewhat biased because the questions asked were about Clinton/Trump, so the answers may be affected due to the fact that some side with Trump while others side with Clintom.
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Nieman Reports: Election '16: Lessons for Journalism

Nieman Reports: Election '16: Lessons for Journalism | Public Relations & Social Marketing Insight | Scoop.it
From niemanreports.org - January 6, 2017 10:51 AM
As journalists continue to critique their coverage of the presidential election, Nieman Reports is publishing an ongoing series of articles exploring the issues, challenges and opportunities—from newsroom diversity to fake news to community news outlets—that will inform reporting going forward. The full list of articles is below.
Jeff Domansky's insight:

Covering thought leadership in journalism: Election '16: Lessons for Journalism is recommended reading if you follow journalism and social media.

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If Trump Tweets It, Is It News? A Quandary for the News Media

If Trump Tweets It, Is It News? A Quandary for the News Media | Public Relations & Social Marketing Insight | Scoop.it
From www.nytimes.com - November 30, 2016 8:19 PM

Since Election Day, President-elect Donald J. Trump has proposed a U-turn in American diplomatic relations with Cuba, boasted about negotiations with a major manufacturer, trumpeted false claims about millions of illegal votes and hinted that he might upend current free speech laws by banning flag burning.

All in 140 characters or less.

As news organizations grapple with covering a commander in chief unlike any other, Mr. Trump’s Twitter account — a bully pulpit, propaganda weapon and attention magnet all rolled into one — has quickly emerged as a fresh journalistic challenge and a source of lively debate.

How to cover a president’s pronouncements when they are both provocative and maddeningly vague? Does an early-morning tweet amount to a planned shift in American policy? Should news outlets, as some readers argue, ignore clearly untrue tweets, rather than amplify falsehoods further?...

Jeff Domansky's insight:

Intriguing question in today's New York Times. If you're the editor, news producer or news director, do you continue covering PEOTUS and his late evening tweets? 

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The Invisible Force That Warps What You Read in the News

The Invisible Force That Warps What You Read in the News | Public Relations & Social Marketing Insight | Scoop.it
From backchannel.com - March 7, 2017 11:00 AM

Narrative gravity is like confirmation bias, “the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs.” But with narratives, it’s less about personal beliefs and more of a bandwagon effect, where everyone processes and interprets information through a framework that is both easily digestible and broadly accepted. Narrative gravity is what makes a startup’s story clock tick.


Narrative gravity exists beyond tech. It’s why Senator John McCain is still considered a maverick and why Tiger Woods’ big comeback is always right around the corner. The gravitational pull of a prevailing narrative is hard to resist....

Jeff Domansky's insight:

Narrative gravity! It's out there and it affects the news we read says Aaron Zamost. Recommended reading! 9/10

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Americans OK With Social Platforms Censoring Fake News, Survey Finds

Americans OK With Social Platforms Censoring Fake News, Survey Finds | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - December 6, 2016 6:38 PM
More bad news about fake news: A new survey from Morning Consult finds more than 70% of Americans have heard about the “fake news” controversy, and nearly half (49%) say they have been exposed to fake news at least once a day through Facebook and Twitter.

In addition, 69% of those polled said they have started to read a news story only to realize later that it wasn’t real.

On the question of whether Facebook, Twitter, and Google should be able to censor fake news, a majority of Americans say they are comfortable with tech companies censoring fake news — 71% said it was appropriate for Google, Facebook and Twitter to remove fake news, and 67% said it was appropriate for Web service providers to remove it.

With regard to who is most responsible for policing fake news, Americans think they and social media sites are most responsible for policing fake news, but believe all actors must play a role. For example, 24% of Americans said "the person reading the news" is the most responsible for ensuring they are not exposed, followed by Facebook and Twitter at 17%. The government comes in third with 14% of the vote, followed by Web services providers at 10%, and search engines (such as Google) at 9%.
Jeff Domansky's insight:

Nearly half of Americans have been exposed to fake news, according to a new survey from Morning Consult. But who should be policing it?

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Most students can’t tell fake news from real news, study shows

Most students can’t tell fake news from real news, study shows | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - November 22, 2016 11:11 PM

If you thought you heard the last on fake news, you were sadly mistaken.

A Stanford study found that the majority of middle school students can’t tell the difference between real news and fake news. In fact, 82 percent couldn’t distinguish between a real news story on a website and a “sponsored content” post.

Of the 8,704 students studied (ranging in age from middle school to college level), four in ten high-school students believed that the region near Japan’s Fukushima nuclear plant was toxic after seeing an unsourced photo of deformed daisies coupled with a headline about the Japanese area. The photo, keep in mind, had no source or location attribution. Meanwhile, two out of every three middle-schoolers were fooled by an article on financial preparedness penned by a bank executive.

It seems that those surveyed in the study were judging validity of news on Twitter based on the amount of detail in the tweet and whether or not a large photo was attached, rather than focusing on the source of the tweet.

The WSJ, which first reported on the study, says that a big part of solving this problem among young people comes down to education, both at school and at home....

Jeff Domansky's insight:

82% of students can't tell fake news from real, according to research. Yikes!

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Asier Astigarraga's curator insight, November 23, 2016 3:24 AM
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