Public Relations & Social Marketing Insight

Donald Trump is now president. This challenges many of us, not least members of the press.

Countless reporters are still shaken and stunned by how he singled out a CNN reporter, one of the most respected news outlets in the world, to attack and humiliate him during his first press conference since winning the elections. Worryingly, none of his fellow journalists in the room stood up for him at the time.

This wasn’t Trump’s first attack on the press, and it certainly won’t be his last. The first White House press briefing, held on Saturday, featured bullying, threats and unproven claims. That is why a new level of solidarity and cooperation is needed among the fourth estate. 

American journalists should stop him from dividing their ranks – however hard their professional competition may be. They should do the opposite: unite, share and collaborate. Even if doing so would mean embracing something quite unfamiliar and new to American journalism....

A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.

At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.

But in less than three years, Bezos has completely changed the outlook of the 140-year-old newspaper. Its readership has exploded, and its content has become more suitable for the digital world.

Here's a look back at how Bezos revitalized The Washington Post since taking over less than three years ago....