Public Relations & Social Marketing Insight

Business Wire’s 2015 Media Survey is now available and it offers startling results about how journalists see the future of news media. The landscape of media is changing – new platforms and new styles. The New York Times is an institution but it didn’t start off as one. How will we be referring to BuzzFeed decades from now? Will the two seemingly different lines of media style intersect at some point in the future? These questions are part of the debate regarding the future of media and journalists are split.

According to an article published in The Guardian back in 2013, BuzzFeed is described as an, “irreverent US news and entertainment website taking the social web by storm” and investor Kazz Lazerow, co-founder of Buddy Media, described the website as “the defining media company for the social age.”

Only a few years ago, BuzzFeed represented the wave of change the digital age brought upon news media and that wave has only continued to grow. Now, BuzzFeed is challenging traditional forms of news, jockeying to become the standard of journalism.

When asked to decide between The New York Times style and the BuzzFeed style, journalists made clear that while the classical form isn’t going anywhere, it will have to share its place at the top....

A look at some of the ways in which mobile journalism, drone journalism, social media and crowdsourcing is being maximised by investigative journalists...

What happens when the age-old practice of investigative journalism collides with emerging technologies and new media?Potentially powerful things, according to a panel at yesterday's BBC social media conference, which looked at some innovative ways investigative reporters are using the latest technology to power their journalism....

The Forbes website, or "platform", as Lewis D'Vorkin, chief product officer for the media outlet, prefers to call it, publishes hundreds of articles a day, powered by not just its own journalists but a community of 1,300 contributors and a dozen brands producing "thought-leadership content".

Speaking at an event on Wednesday (30 October), held at the Telegraph, D'Vorkin discussed in detail the site's content strategy, which is based on the editorial pillars of "context, relevance and analysis".

Strikingly, it is seeing much success in resurfacing past content, with 50 per cent of its monthly traffic said to be to articles that are at least 30 days old.The "more quality content we produce, the more variety we produce, the more long-tail of content we have," he added.But the approach taken by Forbes demonstrates that it is not just a newsroom's own reporters who can achieve this....