Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Forbes "Jumps The Shark" on Social Media Influence

Forbes "Jumps The Shark" on Social Media Influence | Public Relations & Social Marketing Insight | Scoop.it

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their way to the exit? "Jumping the shark" is actually an expression that goes back to the TV sitcom series, Happy Days. It was a show that pictured everything as rosy and happy, with neat little endings that were all nicely tied up in twenty-two minutes. The chief influencers on that show were "The Fonz," who only had to give you a look to let you know you were in trouble, and Mr. Cunningham, who set down the rules of the family.


In the midst of its ten-year run the writers must have gotten tired or were negatively influenced by the Hollywood decision-makers, when they inexplicably decided to have their characters travel to Los Angeles. Well, one thing leads to another and Fonzie ends up responding to an assault on his courage by taking to water skis (wearing his leather jacket of course) and jumping over a shark.


The stunt was so ridiculous and out of character that "jumping the shark" eventually came to be known as the moment when a television show begins a decline that is beyond recovery. While Happy Days bravely soldiered on for a few more years, it was never really the same in the minds of viewers and critics. Since that time the meaning has been broadened to define the moment when a brand or creative effort begins to lose the qualities that initially defined its success. Some still refer to "New Coke" as the moment when the Coca-Cola Company jumped the shark....

Jeff Domansky's insight:

Mainstream media, including Forbes, need to proceed carefully down the native advertising trail. Too much fluff, too little objectivity and lack of transparency will eventually diminish credibility. The post also has a great explanation of the expression "jumping the shark."

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“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab

“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab | Public Relations & Social Marketing Insight | Scoop.it
Traditional journalists probably won't like a lot of how Upworthy's become one of the fastest growing aggregators on the web. But it's hard to question the effectiveness of its methods.


Back in November, the Lab’s own Adrienne LaFrance wrote a number of words about Upworthy, a social packaging and not-quite-news site that has become remarkably successful at making “meaningful content” go viral. She delved into their obsession with testing headlines, their commitment to things that matter, their aggressive pushes across social media, and their commitment to finding stories with emotional resonance.


Things have continued to go well for Upworthy — they’re up to 10 million monthly uniques from 7.5. At the Personal Democracy Forum in New York, editorial director Sara Critchfield shared what she sees as Upworthy’s secret sauce for shareability, namely, seeking out content that generates a significant emotional response from both the reader and the writer....

Jeff Domansky's insight:

Valuable insight into what's working digital journalism at Upworthy.

Lynn O'Connell for O'Connell Meier's curator insight, June 24, 2013 3:47 AM

Upworthy has a political point of view, but the lessons here apply to any social media channel. Be authentic -- true to YOUR point of view, whatever that may be.

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Report: News 'more mobile, more social, more real-time' | IJNet

Report: News 'more mobile, more social, more real-time' | IJNet | Public Relations & Social Marketing Insight | Scoop.it

Handheld devices such as mobile phones and tablets are on track to become the dominant platforms for news consumption, and more people are using more than one device, a survey of media consumption habits in nine countries has found.


“News is becoming more mobile, more social, and more real-time,” according to the recently released Reuters Institute Digital News Report 2013: “Tracking the Future of News,” an annual survey which monitors the transition to digital media. “The overwhelming message is that audiences increasingly expect news that they can access anytime, anywhere."


While the survey found the computer remains the primary device for accessing digital news, a third of respondents reported getting news on at least two devices, and 9 percent said they use more than three. Tablet usage doubled in the 10 months since the last survey....

Jeff Domansky's insight:

It's not so much that tablets and mobile are dominating, We get that. it's the acceleration that is most interesting and the biggest challenge for marketers.

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