Eric Schmidt: The Future of Magazines Is on Tablets | Public Relations & Social Marketing Insight | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet....


...Five years from now, the world will have "powerful, tablet-looking things — [devices] that look roughly like a tablet — as a substitute for traditional media," Schmidt predicted. Those tablets will have apps that are "incredibly immersive," including magazine apps, which will take advantage of people's social graphs, location data and other features to offer a more interactive experience, he said....