Your new post is loading...
The question that still remains is why: Why would a technology entrepreneur invest in a stodgy media outlet in a declining industry? Was the motive for the move sentimental altruism or profit?
I think Henry Blodget at Business Insider hit the nail on the head in his piece when he said that:"Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it. Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce."...
Content marketing strategy behind Washington Post acquisition? This is a good look at some of the possible reasons why Bezos acquired the newspaper institution. what's going to be interesting in the future, is how he experiments with digital journalism, whether the journalists and others at the Washington Post will follow his lead or whether he'll simply flip it when it becomes more successful.
Between newspaper acquisitions by Warren Buffett, Bezos and other billionaires, something is up with newspapers which look much more attractive to investors.