Public Relations & Social Marketing Insight

It happened with the Washington Post‘s initial PRISM story, it happened with Glenn Greenwald’s story in which he wrote that the NSA has “direct access” to servers owned by the various tech giants and, over the weekend, it happened in spectacular fashion with a bombshell article posted on CNET by chief political correspondent Declan McCullagh.The headline that dispersed through social media and political blogs like the swine flu: “NSA admits listening to U.S. phone calls without warrants.”When I spotted the headline, tweeted by a reporter who I otherwise respect, my first reaction was, “Wow. Okay.”

But as I read the article, the headline became less and less accurate — a trend we’ve witnessed several times recently. In fact, McCullagh’s reporting almost entirely disintegrated under just cursory scrutiny… but not before it went viral.McCullagh reported that during a House Judiciary Committee hearing featuring FBI Director Mueller, Rep. Jerrold Nadler (D-NY) revealed that the NSA, during a previous secret briefing, admitted that thousands of NSA analysts could to listen to phone calls without warrants. That was the thrust of McCullagh’s story. But the quotes were awkwardly truncated, the tic-toc of the story was unclear and there were highly speculative paragraphs that jumped to conclusions not supported by the reporting....