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The Forbes website, or "platform", as Lewis D'Vorkin, chief product officer for the media outlet, prefers to call it, publishes hundreds of articles a day, powered by not just its own journalists but a community of 1,300 contributors and a dozen brands producing "thought-leadership content".
Speaking at an event on Wednesday (30 October), held at the Telegraph, D'Vorkin discussed in detail the site's content strategy, which is based on the editorial pillars of "context, relevance and analysis".
Strikingly, it is seeing much success in resurfacing past content, with 50 per cent of its monthly traffic said to be to articles that are at least 30 days old.The "more quality content we produce, the more variety we produce, the more long-tail of content we have," he added.But the approach taken by Forbes demonstrates that it is not just a newsroom's own reporters who can achieve this....
Chief product officer Lewis D'Vorkin outlines the business news outlet's approach online, where 50 per cent of its monthly traffic is to articles at least 30 days old.