Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Innovative Storytelling, Engagement Reflect Trends in Newsrooms

Innovative Storytelling, Engagement Reflect Trends in Newsrooms | Public Relations & Social Marketing Insight | Scoop.it
Innovative storytelling, audience engagement, and financial flexibility are key ingredients for newspapers to cope with pressures from competitors, budget constraints, and the speed at which technology is changing."It came as no surprise when The New York Times took home a Pulitzer for 'Snow Fall' - the immersive multimedia package impressed journalists and web designers alike with its seamless integration of text, audio, videos, photos and interactive graphics."The comments in "Trends in Newsrooms 2013," the World Editors Forum's report on the state of the news industry, about the attention-grabbing content, underlined the importance of stories that jump out at readers....
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NY Times’ Abramson: ‘Long-form narrative is not only alive but dancing to new music’ | Poynter.

Forget the digital doomsayers, said Jill Abramson. “Long-form narrative is not only alive but dancing to new music.”Other prominent journalists echoed The New York Times managing editor’s optimism about thriving in a Twitter age at Boston University’s annual narrative journalism conference last weekend.Abramson said devices like tablets and iPads give long-form narrative new ways to reach new audiences.


She said her paper focuses on integrated storytelling in series like “A Year At War,” with multimedia “freshening” the story by letting readers “see, feel and almost taste” soldiers’ and families’ experiences.She added that new tools can’t trump journalism basics. Wary of “narrow specialists,” she worries that journalism schools’ new technology training may detract from traditional shoe leather reporting values....

Jeff Domansky's insight:

Storytelling still matters in journalism, especially in longform ...

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