Public Relations & Social Marketing Insight

The most direct way is to catch readers’ eyes is with a provocative headline. We’ve looked at headlines before, looking at how publishers can optimize theirs for social and the best practices for headlines on Facebook.

Knowing the headlines that work gives your content the best possible start to attracting attention on social.

Armed with years of social media metrics, we turned to NewsWhip Analytics to analyze how headlines of ten top publishers has changed in just the past two years. Let’s take a look....