Public Relations & Social Marketing Insight

Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame.

Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial).

But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.

If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons.

Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads.

Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet?

Let me give you the perspective-setting intro, then we’ll dive into some tricks....

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.

Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....