Public Relations & Social Marketing Insight

Friction is a silent conversion killer.

It frustrates your landing page visitors, damages your conversions, and eventually, cuts a big fat hole in your ROI.

If there’s friction on your landing page, the time you spent creating your masterpiece becomes irrelevant, because your customers don’t give your page a second glance, let alone click on your CTA button.

So, what exactly is friction?
Friction is any element on your landing page that causes your customers to resist clicking on the CTA button....

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again....