Public Relations & Social Marketing Insight

The message is clear: lead generation is positively impacted by having more landing pages.

Now, let’s move on to the next question…What are the different types of landing pages your business could create?

In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....

Not everyone has a brilliant homepage design. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover.

Don’t let that happen. Flip through these 50 brilliant homepage designs to inspire your own homepage design strategy.

A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.

If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons.

Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads.

Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet?

Let me give you the perspective-setting intro, then we’ll dive into some tricks....