Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Frictionless Lead Capture Page: 4 Examples to Follow

The Frictionless Lead Capture Page: 4 Examples to Follow | Public Relations & Social Marketing Insight | Scoop.it
There’s no shortage of lead capture page examples on the Internet. There is, however, a lack of lead capture pages that are optimized to do what they were created to do (capture leads!).


What most marketers forget when creating lead capture pages is that just slapping a form on a page doesn’t make it a lead capture page. To make it a viable lead capture page, there are necessary elements that you must include converting visitors into leads.


So, what are these elements that help jumpstart your revenue cycle? We’ve hand-picked four lead capture page examples to show you how an optimized lead capture pages should look....

Jeff Domansky's insight:

More practical landing page tips from instapage.

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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Public Relations & Social Marketing Insight | Scoop.it

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?


Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.


So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....

Jeff Domansky's insight:

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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How To Make Powerful Landing Pages with David Ogilvy

How To Make Powerful Landing Pages with David Ogilvy | Public Relations & Social Marketing Insight | Scoop.it
If Oglivy knew anything, he knew how to make ideas stick. And when it comes to landing pages, you can’t afford for them not to be sticky.


Sticky landing pages have a direct conversion path. The job of a sticky landing page is to get your visitors to stick to it – and not end up on some other page. This is why sticky landing pages are the most effective pages, because they help your visitors stick around until they have clicked your call to action button.


Sticky landing pages have no distractions or detours on them. They get your visitors to trust your product, like your product, and (eventually) buy your product.


Today, we’re going to dig up some of Ogilvy’s most famous advertising quotes, and we’re going to show you how you can create the stickiest landing pages....

Jeff Domansky's insight:

Need landing page advice? No better guru than David Ogilvy. Nicely crafted post and good read.  9/10

Mike Allen's curator insight, May 30, 2015 7:03 AM

This applies to advertising but on social media appearance and ease of navigation plus key title words are king

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How to Create a Beautiful Landing Page Fast

How to Create a Beautiful Landing Page Fast | Public Relations & Social Marketing Insight | Scoop.it

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.


Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....

Jeff Domansky's insight:

Qards is an excellent tool for designing fast landing pages. Check it out and try these valuable tips.

Luis Cano's curator insight, May 20, 2015 3:26 PM

Creating beautiful landing pages in minutes ...