Public Relations & Social Marketing Insight

Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame.

Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial).

But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....

A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.

If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons.

Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads.

Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet?

Let me give you the perspective-setting intro, then we’ll dive into some tricks....

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.

Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....

As you know, I love lurking around Reddit and finding valuable case studies, since nothing beats real life examples.This time I found probably the best case study when it comes to landing page conversion optimization.Ethan, the co-founder and designer of the upcoming startup Plotguru was kind enough to take the time and write his own experience managing to increase his landing page conversion rate from 9% to 52% (!)

Just, so you know numbers: a 9% conversion rate is decent in the online marketing world, a 52% conversion rate is extremely good and rarely achieved....