Public Relations & Social Marketing Insight

...Relevant campaigns are then sent such as Welcome, Activation, Win-Back and Rewards, as they hit each stage in their lifecycle. Welcome campaigns are focused on educating new email subscribers about your brand; Activation series encourage the subscriber to purchase or become a paid member; Win-Back campaigns focus on getting churning customers to repurchase; Reward campaigns offer incentives and exclusive promotions and events to loyal customers.

This approach allows you to deliver relevant and targeted communications to your customers. As well as driving repurchasing you can prevent churn, build deeper relationships and nurture your customers through to the advocate stage.Here are three key ingredients to include in a successful lifecycle marketing strategy....