Live Video, Livestreaming + Social Video: The Complete, How-to Guide | Public Relations & Social Marketing Insight | Scoop.it

If you’re searching for your next creative content marketing strategy, look no further than live video.

 

Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time.

 

The Power of Live Video

As a content marketer presented with this new medium, you may be wondering whether live video (also referred to as “livestreaming”) has a place in your marketing strategy – especially if your strategy is already working well. But consider the value that live video can potentially add...