Americans are going SoLoMo. They shop socially, search locally and do it all on mobile devices. And if you’re not going SoLoMo like they are, you will quickly be left behind. Recent research by event-promotion company Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media....