Public Relations & Social Marketing Insight

Building an online presence for a local company can be a bit challenging. The strategies are different for content creation. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options.

A website’s bounce rate is a measure of how many people viewed only one page without clicking another link. Some companies will naturally have higher bounce rates, like news stations. Others struggle to keep them as low as possible.

The more your website demonstrates local personalization combined with beautiful design, the more likely you’ll get your ratings where they need to be.

The Steps to Crafting Unique, Local Content Marketing for Small Businesses

Tailoring your subject matter doesn’t have to be difficult. In fact, if you do some research ahead of time, you might find the entire process easier than you anticipated....

If you joined our first 5 in 15 webinar: 5 Ways Bad Listings Cost You Customers, you heard some common problems local businesses face when it comes to listings and tips for making sure your local listings are attracting customers, not turning them away. Ask yourself these important questions to make sure your listings aren’t losing you business...