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The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are usinglocation-based targeting, and they’re using it as a proxy for audience segmentation.
Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rather than later, I won’t focus on that. Instead, I’d like to share some tips from the front line: caveats, insights and more gleaned from our client campaigns, ranging from midsize to Fortune 500 companies.
Whether you’re new to location-based mobile targeting or looking for a way to refine yours, you’ll want to pay attention. (And note that some of these tips may look familiar; they’re pretty tried-and-true digital tenets with surprising resonance in the mobile realm.)...
With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.
With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.
With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.